Licenses for each target:
The licensing business has historically had its highest results within the children’s audience, but it would be a mistake to limit it to the target Kids. Among our brands we also have: Preschool: Segment with increasingly important sales volumes. Kidults: Adults who consume products traditionally considered «for children», a market segment that is expanding quickly. Fans: the ties between brands and consumers go beyond imagination, there are brands that unite grandparents and grandchildren, parents and children as they are well recognized by consumers even when they are not on air, cable or film. Classics: licenses located in the heart of the public for decades whose effectiveness is beyond fashions, as they are well recognized by consumers even when they are not on TV or on the big screen. Multimedia: fast-growing content in the licensing industry. Films: filmmaking is a strong business generator of licenses, promotions and merchandising. Artistic: music, painting, designing are the ideal content for lifestyle brands. Sport Business: sports attract consumers of all ages; soccer, motor racing are the most resonant when licensing.
Licenses for each target:
The licensing business has historically had its highest results within the children’s audience, but it would be a mistake to limit it to the target Kids. Among our brands we also have: Preschool: Segment with increasingly important sales volumes. Kidults: Adults who consume products traditionally considered «for children», a market segment that is expanding quickly. Fans: the ties between brands and consumers go beyond imagination, there are brands that unite grandparents and grandchildren, parents and children as they are well recognized by consumers even when they are not on air, cable or film. Classics: licenses located in the heart of the public for decades whose effectiveness is beyond fashions, as they are well recognized by consumers even when they are not on TV or on the big screen. Multimedia: fast-growing content in the licensing industry. Films: filmmaking is a strong business generator of licenses, promotions and merchandising. Artistic: music, painting, designing are the ideal content for lifestyle brands. Sport Business: sports attract consumers of all ages; soccer, motor racing are the most resonant when licensing.
About us
International Merchandising Consultants (IMC) is an agency dedicated to the licensing business. Our comprehensive consulting in the area of marketing includes the granting of rights to use characters and brands on products in categories such as accessories, clothing , food and beverage , promotions , retail , publishing, party favors , toys and games , between so many.
What is licensing?
The licensing is the legal process by which the owner of the brand, image or other intellectual property authorizes or grants the right to use on a product or service.
This contract is usually negotiated for a certain period of time (term) in a specific geographical area (territory) and in exchange for a payment (royalties or royalty).
Licensing can be a powerful marketing tool, helping the process of brand building and strengthening the positioning of them and generating a competitive advantage in the market.
